The video CRM: pick a lead, and the same footage re-renders with {{company}} {{city}} {{offer}} tokens substituted — script, captions, and the GEN segments.
| company | city | vertical | offer |
|---|---|---|---|
| Denver | roofing | FREE 21-POINT INSPECTION | |
| Tampa | storm repair | FREE STORM DAMAGE QUOTE | |
| Austin | roofing | $500 OFF FULL REPLACEMENT | |
| Portland | roofing | FREE MOSS + LEAK AUDIT | |
| Baltimore | siding + roof | FREE EXTERIOR QUOTE | |
| Phoenix | roofing | FREE HEAT-DAMAGE CHECK | |
| Cleveland | roofing | FREE ICE-DAM INSPECTION | |
| Charleston | roofing | FREE HURRICANE-PREP QUOTE |
Your roof could be one storm away from a five-figure repair bill.
CAPTION: ONE STORM AWAY
And most homeowners find out the hard way, after the water is already inside.
Here's the problem: roofers quote whatever they want, because you have no baseline.
The average full replacement in Denver runs eighteen to twenty-eight thousand dollars.
CAPTION: $18,000 - $28,000
Wait six months, and a small leak becomes mold, soaked insulation, structural rot.
And insurance will not cover neglect. The clock is not on your side.
Last month we matched over two thousand homeowners with vetted local crews.
Rated four point eight out of five across eleven thousand completed quotes.
CAPTION: 4.8 / 5 - 11,000+ QUOTES
Real crews. Licensed, insured, photographed on real jobs in your area.
Right now Summit Roof Co is offering a completely free, no-obligation roof inspection and quote.
Free inspection. Free quote. Zero pressure. That is the whole deal.
CAPTION: FREE 21-POINT INSPECTION - Denver
Tap the button, answer three questions, and get your number in under two minutes.
CAPTION: TAP BELOW - 2 MINUTES
Marcus, slots in Denver fill up every single week.
CAPTION: FREE 21-POINT INSPECTION
You have nothing to lose, except the leak you do not know about yet.
# Today OS smart-cut EDL — edit this text, the edit IS the data # KEEP/CUT | beat | start | end | camera(talent|broll|screen|gen) | fx | transcript | caption? # fx: '-' = none, else z=zoom;kb=in/out;fi=fadein_s;fo=fadeout_s;spd=speed;look=grade KEEP | hook | 0.00 | 5.40 | talent | z=1.08;kb=in;fi=0.40;fo=0.00;spd=1.00;look=none | Your roof could be one storm away from a five-figure repair bill. | ONE STORM AWAY CUT | hook | 5.40 | 10.20 | talent | - | Your roof could be one storm away from a five... ah hold on, let me take that again. KEEP | hook | 10.20 | 15.60 | broll | - | And most homeowners find out the hard way, after the water is already inside. KEEP | problem | 15.60 | 22.40 | talent | - | Here's the problem: roofers quote whatever they want, because you have no baseline. KEEP | problem | 22.40 | 28.60 | screen | z=1.10;kb=off;fi=0.00;fo=0.00;spd=1.00;look=none | The average full replacement in Denver runs eighteen to twenty-eight thousand dollars. | $18,000 - $28,000 CUT | problem | 28.60 | 34.00 | talent | - | The average full replacement runs eight... wait, is that the right number? Cut this. KEEP | agitate | 34.00 | 40.80 | broll | z=1.00;kb=in;fi=0.00;fo=0.00;spd=1.00;look=warm | Wait six months, and a small leak becomes mold, soaked insulation, structural rot. KEEP | agitate | 40.80 | 46.60 | talent | - | And insurance will not cover neglect. The clock is not on your side. KEEP | proof | 46.60 | 53.20 | talent | - | Last month we matched over two thousand homeowners with vetted local crews. KEEP | proof | 53.20 | 59.40 | screen | z=1.15;kb=off;fi=0.00;fo=0.00;spd=1.00;look=none | Rated four point eight out of five across eleven thousand completed quotes. | 4.8 / 5 - 11,000+ QUOTES CUT | proof | 59.40 | 64.20 | talent | - | Rated four point... sorry, sneezed. Going again. KEEP | proof | 64.20 | 70.40 | broll | - | Real crews. Licensed, insured, photographed on real jobs in your area. KEEP | offer | 70.40 | 77.20 | talent | z=1.06;kb=off;fi=0.00;fo=0.00;spd=1.00;look=none | Right now Summit Roof Co is offering a completely free, no-obligation roof inspection and quote. KEEP | offer | 77.20 | 83.00 | gen | - | Free inspection. Free quote. Zero pressure. That is the whole deal. | FREE 21-POINT INSPECTION - Denver KEEP | cta | 83.00 | 89.40 | talent | - | Tap the button, answer three questions, and get your number in under two minutes. | TAP BELOW - 2 MINUTES CUT | cta | 89.40 | 94.60 | talent | - | Tap the butt... nope. One more. KEEP | cta | 94.60 | 100.20 | gen | z=1.00;kb=in;fi=0.00;fo=0.00;spd=1.00;look=none | Marcus, slots in Denver fill up every single week. | FREE 21-POINT INSPECTION KEEP | cta | 100.20 | 105.80 | broll | z=1.00;kb=off;fi=0.00;fo=0.80;spd=1.00;look=none | You have nothing to lose, except the leak you do not know about yet.
PRODUCTION NOTE — what you see here is the personalization layer only. In production this EDL + tokens feed a server-side ffmpeg render farm: shared footage is cut once, GEN segments and captions are re-rendered per lead, and N finished MP4s come out the other side. The renderer is out of scope for this demo; the data model is the point.
B-ROLL NOTE — the editor's GENERATE B-ROLL lane applies per lead too: GEN segment prompts carry the same tokens, so each variant can mint its own b-roll. In production that call is credit-metered and completes at minutes-latency, so per-lead clips are minted ahead of send — not on click.