PERFORMANCE DIGITAL ADVERTISING · EST. BALTIMORE MD

We Acquire
Customers.

GOOGLE · META · TABOOLA · TIKTOK / PAID TRAFFIC IN, CUSTOMERS OUT. THE FUNNEL IS THE PRODUCT.

4 STOPS · ~2 MIN · EVERYTHING IS LIVE
SEC. 02 / THE TOUR

You Are Looking
at the Product

This isn’t a pitch deck. It’s a working marketing system, and this page is one of the things it makes. Follow the four stops — each one is a live surface you can actually operate.

01 Run the Scan Point it at any site. Ten live conversion checks, one score, the fixes ranked. Start with itstoday.org. OPEN THE DIAGNOSTIC →02 Open the Console Run a sweep. Watch agents audit four ad accounts, then approve a change — and watch the gate refuse an unsafe one. ENTER AD OPS →03 Enter the Studio Generate real AI b-roll from a line of script, then personalize the whole ad for every lead in the list. OPEN THE STUDIO →04 Read the Thinking The three questions the contest asks — what it does, why this, what's next — answered in the README. READ THE README →
SEC. 03 / THE TRANSFORMATION

We Didn’t Mock
It Up.

It's Today Media's website as it stood in 2018 — a flat clip-art hero on a white background
FIG. 00 — THE SITE, © 2018
FIG. 01 — THE SITE, NOW · YOU ARE HERE

You’re
Standing
in It.

Same company, same headline, same Baltimore phone number. Every pixel, every video, every audit on this domain came out of the tool — the same tool that would run your accounts on day one.

SEC. 04 / THE LOOP

One Cadence.
No Drift.

Account hygiene doesn’t scale with account count. So it runs on a schedule, surfaces the waste, and waits for a human at the gate.

  1. 01 Connect Google, Meta, Taboola, TikTok — one login each. API when it's granted, browser agent on day one when it isn't.
  2. 02 Snapshot Every account normalized into one canonical spec. Diffable YAML, queryable JSON. The single source of truth.
  3. 03 Red Flags + LLM Deterministic rules a marketer edits in plain markdown, plus a model for the judgment calls. Both grounded in the same doctrine.
  4. 04 Approve Every change proposed with evidence and risk. Nothing touches a live account until a human says so.
  5. 05 Generate Fatigued creative routes to the studio. New b-roll and pages minted, personalized, sent back into the funnel.

LIVE DEMO FIXTURES — $20,905/MO WASTE SURFACED · 25 RECOMMENDATIONS · 1 BLOCKED BY THE SPEND-CAP GATE

◆  PAUSE — $6,180/MO · 21% OF SPEND · 0 CONVERSIONS◆  FREQUENCY 4.7 — CREATIVE FATIGUE · REFRESH DUE◆  AD GROUP 'MEDICARE-BROAD' — 1 AD · MIN 3 FOR ROTATION◆  QUALITY SCORE 3 — LANDING-PAGE MISMATCH◆  BUDGET-LIMITED · CONVERTING · RAISE CAP +30%◆  TABOOLA — 14 PLACEMENTS · CLICKS · 0 CONV · BLOCK◆  DISAPPROVED AD SERVING — POLICY: UNSUPPORTED CLAIM◆  tCPA SET PRE-THRESHOLD · 8 CONV < 30 · REVERT TO MAX-CONV◆  PAUSE — $6,180/MO · 21% OF SPEND · 0 CONVERSIONS◆  FREQUENCY 4.7 — CREATIVE FATIGUE · REFRESH DUE◆  AD GROUP 'MEDICARE-BROAD' — 1 AD · MIN 3 FOR ROTATION◆  QUALITY SCORE 3 — LANDING-PAGE MISMATCH◆  BUDGET-LIMITED · CONVERTING · RAISE CAP +30%◆  TABOOLA — 14 PLACEMENTS · CLICKS · 0 CONV · BLOCK◆  DISAPPROVED AD SERVING — POLICY: UNSUPPORTED CLAIM◆  tCPA SET PRE-THRESHOLD · 8 CONV < 30 · REVERT TO MAX-CONV
58 TESTS GREEN
12 RED-FLAG RULES
4 AD PLATFORMS
160 SEC TO GENERATED B-ROLL

Ways We Help
You Scale

01 GOOGLE · META · TABOOLA · TIKTOK

Media Buying

Full-funnel paid acquisition across Google, Meta, Taboola and TikTok. Budgets deployed against one metric: profitable volume.

02

Conversion Rate Optimization

Every page treated as an instrument to calibrate. Hypothesis, test, read the gauges, ship the winner.

03 EMAIL · SMS

Funnel Development

Offer, landing page, email, SMS. The whole path from first click to repeat customer, built as one system.

04

Analytics

Attribution you can act on. Spend, clicks, conversions and downstream value reconciled in one ledger.

SEC. 06 / TODAY OS

The Operating
System

This page was not designed by hand. It is the output of the tool: an AI marketing command center that audits ad accounts on a cadence, gates every change behind human approval, and generates the creative and the pages the traffic lands on.

FIG. 03 — VIDEO CREATIVE, GENERATED BY TODAY OS

FIG. 04 — AD B-ROLL, MINTED IN THE STUDIO · TAP TO OPEN

AERIAL · ROOFTOPS SEEDANCE · 5S CREW · INSTALL SEEDANCE · 5S CLOSE · SIGN SEEDANCE · 5S
OS/01 Ad Ops Console Agentic audits of live ad accounts. Red-flag doctrine written in plain markdown, approval inbox, spend caps that fail closed. OS/02 Creative Studio Record once, personalize per lead. Video edited like a document: keep, cut, retake, batch a variant for every row of the list.
SEC. 07 / DIAGNOSTIC · TOUR STOP 01

What’s Your
Funnel Score?

We’ll analyze your website’s conversion problems for free. Ten deterministic checks, one score out of 100, and the list of what to fix first. Runs live, right now — then it hands you to the console that fixes them.

Run the Scan OR SCAN ITSTODAY.ORG →